UNILAG Central Research Committee Grant (CRC)

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UNILAG CRC

This is the grant producing arm of the University of Lagos.

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At IADS, our researchers have won two CRC grants. Prof. Ayodele Yusuff and Dr. Kayode Eesuola won one of the grants, while Dr. Abisoye Eleshin, with Prof. Oladiipo Ajiboye of the Department of Linguistics, African and Asian Studies won the other grant.

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  • Ifa and Popular Culture in Nigeria and Benin Republic
    Prof. Ayodele Yusuff and Dr. Kayode Eesuola are the recipients of this grants. The research focuses on the activities of Ifa both in Nigeria and the Benin Republic. Researchers have gone on field trip to collect data from the two countries
  • Yorùbá Indigenous Advertisement: a (Socio) linguistic Approach
    The study focuses on the indigenous and cross-dialectal nature of advertisement across Yoruba land, and then consider what effects speech variants have on advertising structure. This study examines the sociolinguistic as well as the theoretical linguistic contents of indigenous advertisement in different parts of Yoruba society. It is expected language use plays a very important role in the way advertisement is been projected and this might be one of the vital factors that assist hawkers to achieve their advertising goals.
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