Yorùbá Indigenous Advertisement: a (Socio) linguistic Approach

Yorùbá Indigenous Advertisement: a (Socio) linguistic Approach

This study aims at establishing the different types of goods/products and services that are advertised vis-à-vis the sociological and linguistic features of such advertisement.

The research engages with different indigenous marketers, focusing on the mode of advertising their products. Some of the locations visited for data collection include LAgos, Ibadan, Abeoluta, Ijebu. Shagamu, Oyo town, Ekiti, Ile-Ife and Ondo